A Web Developer Startup - Guðmundur Einarsson of WEDO

Plenty of web development and branding companies would love a juicy bite of the startup market. But few know what it takes to meaningfully serve a startup company. WEDO is among the few and the proud who understand that you can’t treat a startup like an established company… and that no two startups are alike. WEDO serves new and established companies of all sizes, offering both comprehensive and piecemeal services. We got to speak with the talentedGuðmundur R Einarsson, or “Gre” as he likes to be called, about WEDO at Startup Iceland.

Interestingly, he tells us “I don’t believe in the phrase ‘web agency’ or ‘design agency.’” He explains that offering full design agency services to a company that might not need everything is overkill. He wants clients to feel comfortable coming to him when they have a specific need. “If the company just needs a logo, we give them a logo. If they want more, we can service that. …I focus on their needs instead of me.”

Gre is one of those born-to-be-an-entrepreneur types. “I started my own newspaper when I was nine,” he says. “I started selling it to get money to buy a new printer.” He began setting up his own companies in earnest at 15 years old. “The problem with being an entrepreneur is that you don’t fit into the schools today,” he remarks. He would like to see schools offer courses in business to young entrepreneurs, so that their time in school does not feel wasted.

He’s got great advice for entrepreneurs both new and experienced. First, “it’s important to believe in your idea.” He explains that people will come along who won’t see the value of your idea, or may want to change it. “What you have to get are people who believe in your work and your wisdom, so that it will be reality.” He points out that most of his bad startup experiences have been the result of certain people not being a good fit for his vision. “Try to have lots of people surrounding you. Good friends who don’t judge you who you can speak openly with.”

Next, “You need to go out there and talk to other people. …it’s about going out, meeting people, listening to them.” He recommends going to conferences and listening to speakers who have succeeded in areas similar to yours.

WEDO is now growing, and Gre has been adding to his team. “I’m taking three people on board in my company.” But with growth comes change: “The culture has changed a bit… and [I] need to adjust. But scaling is always a problem. Especially when you create something and it becomes your baby. Then all of a sudden you have to take care of ten people that are working for you.”

If you’re ever looking for a web designer who understands startup culture and startup needs, Gre could be the guy to call.

You can find WEDO on Facebook here; on LinkedIn here; and on Twitter @Wedoinfo.

Underwriter: Promogogo

Interviewer: Thubten Comerford
Article: Eric Inman

Producer: Hrefna Helgadottir
Video Editor: Jacob Curtis

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